How a cult leader collects money from his followers?

A bare week before this event [the death of Dr Esslemont] Shoghi Effendi had sent messages to the Bahá’í world which reflected another keen point of anxiety occupying his mind at this time. Rumours had been bruited about that the remains of a certain prominent leader of Zionism might be brought to the Holy Land to be buried befittingly on Mt Carmel. In view of this Shoghi Effendi appealed to the believers to contribute funds for the immediate purchase of land in the vicinity of the Báb’s Tomb, particularly overlooking it, in order to safeguard this Holy Spot. So overwhelming was their response that a little over a month later he could inform them that their generous and splendid support had achieved its purpose, ...

(The Priceless Pearl, Rúhíyyih Rabbani)