NSA Urges Mail Campaign Using Two Bahá’í Pamphlets

The National Spiritual Assembly is very pleased with the excellent response already made to the article in the June issue of BAHÁ’Í NEWS, “A Teaching Campaign to Revitalize the Home Community,” urging wide distribution of the reprint of The Christian Century article by Marcus Bach, “Bahá’í: A Second Look,” and the Bahá’í pamphlet, The Lord of the New Age, among friends, acquaintances, and contacts. However, a much Wider distribution must be made if we are to carry out the beloved Guardian’s instructions about bringing the Faith to the attention of the Christians.

Therefore, the National Spiritual Assembly is calling upon the friends to engage in an intensive, widespread mail campaign by local Spiritual Assemblies and Bahá’í groups, In order to make this possible a special price is being offered by the Bahá’í Publishing Trust on these two items, the Marcus Each article and The Lord of the New Age, if ordered in lots of 50 of each title. This price, which will be available only for the limited period from October 15, 1957, to January 31, 1958, will be $3.00 postpaid per kit of 50 of both publications, sent to one address. It is hoped that the members of communities and Bahá’í groups will combine their orders for kits to help lighten the burden and cost that this special offer imposes upon the Bahá’í Publishing Trust.

The Local Spiritual Assemblies and Bahá’í groups are to organize the community campaign to insure maximum local distribution and yet avoid duplication of mailing so far as possible. It is left to the discretion of the Assemblies and groups to determine the method of building up the mailing list. However, this list must not be limited to personal contacts or current mailing lists. The use of telephone directories and similar lists should be considered.

In order that this campaign may be effective in producing new contacts and local response, the envelope in which the two items are mailed, or the pamphlet The Lord of the New Age, should carry a local address or telephone number where further information can be secured.

Local Spiritual Assemblies and the Bahá’í groups are requested to report to the National Spiritual Assembly by the end of January what distribution they have made of this material.

—NATIONAL SPIRITUAL ASSEMBLY

(Baha'i News, No. 320, October, 1957)

https://bahai.works/Bahá’í_News/Issue_320/Text