The letter outlines a highly systematized, almost industrial approach to religious expansion, prioritizing numerical outcomes and institutional scaling over individual spiritual journeys. It utilizes language that treats potential converts as a quantifiable resource to be harvested through "systematic growth" and "intensive programs of growth". The primary objective is "advancing the process of entry by troops," a phrase suggesting a military-like maneuver to secure a "constant influx of new adherents". The document explicitly calls for an "acceleration of this vital process" and the creation of a "critical mass" of believers to "spearhead" efforts to "deliver the Message," emphasizing "large-scale expansion" and "vigorous personal teaching" as essential tactics.
The strategies detailed rely on "mobilizing" believers into "teaching teams" to "target receptive populations" and execute "teaching projects" designed to "enroll a large number" of people in short timeframes. The letter advocates for a "major shift from the gradualist approach," urging believers to "seize such opportunities" and engage in "direct teaching methods" to "lead them to embrace the Cause". By focusing on "targets"—such as taking "50 or so believers through the sequence" to trigger growth—and calculating the "pyramid of human resources," the document reveals a focus on "increasing numbers" and "large-scale expansion" that could be seen as prioritizing institutional growth and conversion quotas over the authenticity of an individual's personal belief.
(Summary of "Intensive Growth: 2004 letter to all Continental Counsellors", International Teaching Centre, 2004-11-28)
https://bahai-library.com/itc_28_november_2004
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